Steve Crofts currently resides as the UK & Nordics Sales Director for IoT Services at Telit. Over his 12-year IoT-Focused career, Steve has worked with various technologies including WiMax, Enterprise Broadband Deployments, and GPS; always with the goal of helping customers develop IoT solutions by seamlessly integrating hardware connectivity and business strategy together. His unique combination of technical and commercial expertise puts him at the focal point of IoT in the enterprise, with the perfect skills to initiate an IoT-induced 'Servitization' of any hardware-centric business model.