Karen Cham is Professor of Digital Transformation Design at the University of Brighton and leads ‘Connected Futures’ research including ‘DRIVA’, a £1.3m data innovation project with Gatwick Airport and the Digital Catapult Centres £1.2m ‘5G Brighton’ testbed, as part of the UK Governments 5G Strategy. She has 25 years experience in user centred design for Next Gen digital, including products & services; production methods; business, management & migration models & transformational strategies and is now a UK Govt advisor and an internationally recognised expert in human machine convergence. Clients have included PlayStation, Diesel, ITV, Which?, Top Shop & EY. Her current research concerns cognitive computing and valuable singularities in IoT, robotics and immersive environments.