Diego Grassi joined the Product Strategy team in the Product Center Cellular at u-blox AG in July 2014. He is currently responsible for the market development of the Industrial, Retail & Enterprise markets. 

Prior to joining u-blox, he held positions in product marketing, business development and strategic marketing in Semiconductors companies such as Micron, Numonyx and STMicroelectronics. There, he managed multiple demand generation and ecosystem enabling programs at worldwide level in the segments of telecom, consumer and industrial electronics.

Diego Grassi has a technical background in industrial electronics and holds a university degree with a concentration in economics of the information. He is a regular speaker at international forums as an evangelist for wireless communication technologies designed for the Internet of Things.