Alex Herceg

Alex Herceg

Analyst, Lux Research

Alex Herceg leads global Smart Cities research at Lux Research, as a member of the Digital team. He regularly analyzes technologies, strategies, and business models of emerging companies related to the intersection of digitization, energy, and connectivity in the built environment. In this role he advises Lux's large corporate clients on issues related to innovation, strategy, investments and partnerships, and product development. He regularly delivers keynote speeches at conferences and he has been quoted in Forbes, Eco-Business, Renewable Energy Focus, SonntagsZeitung, Fierce Cities, and many others.
Alex joined Lux Research after working as a green building consultant for Canada's leading sustainability consultancy MMM Group Ltd., based in Toronto. In this role, he advised real estate development clients on sustainability issues related to commercial and residential development projects. Prior to this, Alex spent time at MCW, where he held various positions in business development, engineering design, and energy services. Alex is a licensed Professional Engineer and LEED accredited professional for commercial building design and construction.