Simon Barrass

Simon Barrass

Senior Business Intelligence Manager - MVNO, Dixons Carphone

Simon leads the BI team at Dixon Carphone Group’s latest MVNO brand - iD Mobile and is accountable for creating BI capabilities and products to support the continued growth of iD Mobile. He is currently focused on building cloud based BI platforms to support reporting and visualisation, data engineering, AI, ML, and analytics/data science. 

Under the umbrella of Dixons Carphone, iD Mobile has flourished and has more than 800,000 customers, with ambitions to reach the million milestone within the next 12 months. iD Mobile has set trends in the MVNO market, introducing a number of firsts - the first of which being to provide free data rollover in the UK in 2016. Another first for a UK MVNO was the introduction of the first ever data back-up pot, otherwise known as data cushion. In 2017, iD Mobile set out to give customers peace of mind with an additional 10GB of 4G emergency data. Continuing to innovate in the MVNO market, in January this year the company became the first UK MVNO to launch Wi-Fi calling.

Prior to joining Dixons Carphone, Simon worked as Head of Information Management at Hutchison 3G owning the enterprise data management strategy, chairing the Three data governance forum and building an agile devops function to support the delivery of enterprise data platforms and products. 
Simon has worked in the gaming sector, managing the data team that delivered insights to 50% of the UK betting industry, and as a Commercial Yield Manager in the property sector, he was responsible for increasing Telco and IT revenue by 30% through the implementation of a data-driven sales strategies and initiatives.