Sanam Sanghera

Sanam Sanghera

Smart Home Brand Manager, Bosch

Sanam Sanghera is responsible for leading Bosch Smart Home within the UK and driving the product proposition, eco-system and strategic business direction across retailer accounts and current product partners within the UK market.
As a leading engineering organisation, Bosch is heavily invested within the IOT space and the launch of the Smart Home portfolio in 2017 was the company’s natural step in order to combine its engineering excellence across Sensors, Software and Solutions. The Bosch Smart Home portfolio contains products which are built with data security at the forefont, whilst seeking to provide consumers with convenience and peace of mind within their daily activities.
Having joined the Smart Home team 18 months ago, Sanam has been instrumental in managing the launch of this new Bosch division, including the development of all UK marketing activity, retailer execution, maintaining cross border collaboration and driving business development opportunities.
Sanam holds a first class BA (Honours) within Marketing, Advertising and Public relations, is an active member of the Chatered Institute of Marketing and has recently secured a Level 6 Professional Marketing diploma with the CIM. Sanam is a passionate marketeer, but recognises the growing industry and consumer concerns with data security, privacy and the lack of consumer understanding within this space, which is directly impacting purchasing behaviour. With this in mind, some of Sanams recent projects have included managing and collobrating with leading UK agencies to undergo a major market research initiative which will help pave the strategic direction for Bosch Smart Home within the UK for 2019.