Adam Simon

Adam Simon

Global Managing Director, Retail Business Development, Context

Adam joined CONTEXT in February 2013 to develop the company’s research coverage of ICT and technology. Adam is growing the CONTEXT panel of ICT retailers across Europe and, using the panel data, brings fresh thinking for exploiting new market opportunities. In June 2015 he formed a pan-European Smart Home Research Group including Smart Home Associations, retailers and manufacturers and also pioneered research into the opportunities for retailers selling technology to small businesses (“R2B”). In May 2016 he formed a specialist research group on Virtual Reality. 

In September 2015 he launched the 1st CONTEXT Smart Home Survey which compares consumer attitudes to Smart Home across UK, France and Germany. In January 2016 he launched the 2nd survey covering in addition Spain and Italy. These surveys have become established as an authoritative source of information and understanding of the emerging smart home market. 

He is the organiser and speaker at a number of conferences and summits - he chairs the CONTEXT Smart Channels Summit which takes place at DISTREE EMEA in Monaco and APAC in Singapore, the Melco Forum in Valencia and the CONTEXT Retail CEO breakfasts at IFA and CES. In these events he brings together CONTEXT technology vendors, distributors, retailers and other partners around topical issues. 

He is a Director of the Smart Homes & Building Association (based in the UK) and member of the Fédération Française de Domotique (French Smart Home Association) and the German based Smart Home initiative. 

Prior to joining CONTEXT, Adam spent his career in professional services, introducing operational best practices in large retailers across multiple market sectors. He has worked with many of the largest retailers in Europe at senior executive level. 

Adam is a qualified Chartered Accountant, having spent 10 years working at KPMG, and has a degree in Modern History from the University of Oxford. He is married with 2 daughters and a son.